Listing Benefits

Dolan Advantage Marketing Plan

Selling a home in today’s competitive market requires effective marketing strategies and the resources to implement them.  Dolan's Advantage Marketing Plan assures your property maximum exposure with full-color property brochures, consistent advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate websites in the area.  

Step 1: Prepare Your Property For Sale

  • Understand your real estate goals

  • Establish a competitive price for your home

  • Identify profitable home improvement opportunities

Step 2: High-Impact Marketing Materials

  • High-quality digital photography of your home

  • Full-color property brochures of your home

  • Full-color postcards of your home

  • Distributed at showings, open houses, public venues, and direct mail

  • Full Color Visual Tour of your property

Step 3: State of The Art Technology

  • Immediately place your home on Multiple Listing System (MLS)

  • Immediately list on and National sites like,

  • Leverage our in-house systems for fast-response marketing

Step 4: Consistent Media Advertising

  • Major local and community newspapers

  • Consumer and industry magazines and journals where beneficial


    HOMES Magazine Bi-weekly

Step 5: Showings and Open Houses

  • Help you prepare your home for showings

  • Provide high-impact marketing materials

  • Schedule your home for an open house

Step 6: Follow-up Quickly and Consistently

  • Immediately respond to all leads

  • Encourage serious buyers to make serious offers

  • Facilitate the closing process to ensure a successful, competitively priced, stress-free sale